Last weekend we linked up with independent artist, rare juice, and independent photographer, amir williams, to create some tasty fall vibes i’m calling: pride of the midwest - shot right inside my studio and just outside in my backyard.

Recently i’ve been extra energized by the idea of staying local, building something beautiful right here, and fully realizing my own concept of what a midwest denim brand feels like.

making things here, capturing imagery here, and working with local talent all plays into that concept.

we ask that you check out the entire collection here. we also ask that you check out: lonely - the newest single by rare juice which is a certified bop and available on all streaming platforms.