ABOUT BONICEL

MOTIVATED TO CRAFT THE ABSOLUTE BEST AMERICAN MADE JEAN.

IN SUMMER OF 2022 THE VERY FIRST PAIR OF BONICEL DENIM JEANS WAS PATTERNED, CUT, AND SEWN IN EASTON'S LIVING ROOM.

FOR THE FOLLOWING 3 YEARS EVERY INDIVIDUAL BONICEL GARMENT WAS MADE IN A SIMILAR WAY: PATTERNED, CUT, AND SEWN BY EASTON HIMSELF AND TESTED VIA A SMALL SALES RACK AT GUEVEL IN KANSAS CITY, MO.

BONICEL DENIM, LLC OFFICIALLY LAUNCHED IN 2025 WITH 100 PAIRS OF THE ORIGINAL LOT TYPE 55 & TYPE 56 SELVEDGE JEANS.

TODAY, BONICEL SPECIALIZES IN A VARIETY OF FORMAL WORKWEAR & HEAVY CLOTHING.

BRAND PHILOSOPHY: ALL ELEMENTS CONSIDERED ARE SELECTED FOR THE PURPOSE OF MAKING THINGS THAT LAST.

WE TAKE PRIDE IN KNOWING THAT THE MOST SUSTAINABLE CLOTHING PRODUCT IS THE ONE THAT IS UTILIZED AND CARED FOR OVER A NUMBER OF YEARS.

FOUNDERS NOTE: THE NAME BONICEL IS REPRESENTATIVE OF MY ORIGIN POINT AS A DESIGNER. I STARTED BY MAKING CLOTHES FROM SCRATCH IN MY COLLEGE DORM ROOM BUT THE PROCESS REALLY BEGAN OVER 60 YEARS AGO WITH MY GREAT GRANDMOTHERS SPECIALTY LINE OF HANDMADE GARMENTS AND QUILTS. SHE WOULD BRAND EACH WITH AN 8 POINT STAR AND A WOVEN LABEL THAT READ, "SPECIALEMENT POUR TOI BONICEL" (SPECIALLY FOR YOU BONICEL).

Person sewing dark denim pants on industrial sewing machine in workshop.

Back of a person wearing a dark blue denim jacket with a plain white background.

            DENIM 101
        
DENIM WEIGHTS
DENIM FITS
DENIM WEAVES

                KNOWING AND COMPREHENDING DENIM WEIGHT IS AN ESSENTIAL COMPONENT TO FINDING YOUR PERFECT PAIR OF JEANS. WEIGHT IS EQUIVALENT TO THE NUMBER OUNCES PER SQUARE YARD OF FABRIC. DIFFERENT WEIGHTS CREATE WEARING EXPERIENCES AND CAN BE UTILIZED FOR DIFFERENT SITUATIONS. WE BREAK DOWN DIFFERENT DENIM WEIGHTS IN THE CHART BELOW.
            
<10 OUNCES // LIGHT WEIGHT DENIM
A GOOD WEIGHT FOR SHIRTING AND SOME LIGHTER OUTERWEAR. TOO LIGHT IN OUR OPINION FOR A SUBSTANTIAL PAIR OF JEANS. NOT QUITE DURABLE ENOUGH TO HANDLE THE DAILY WEAR EXPECTED OF JEANS.
10-12 OUNCES // MID WEIGHT DENIM
A GOOD SPRING/SUMMER DENIM WEIGHT. SHOULDN'T REQUIRE ANY REAL BREAK IN TIME. A GOOD CHOICE FOR SOMEONE LOOKING FOR SOFT AND COMFORTABLE DENIM THE MOMENT THEY PUT THE JEANS ON.
12-14 OUNCES // AVERAGE WEIGHT DENIM
THE INDUSTRY STANDARD OR AVERAGE DENIM WEIGHT. MOST RAW DENIM JEANS WILL FALL INTO THIS CATEGORY. THE IDEAL WEIGHT WE RECOMMEND FOR ALL PEOPLE LOOKING FOR A GENUINE DENIM EXPERIENCE.
14-16 OUNCES // HEAVY WEIGHT DENIM
SLIGHTLY HEAVIER THAN THE INDUSTRY STANDARD. WILL REQUIRE SOME BREAK IN TIME BEFORE FEELING SOFT AND COMFORTABLE. HEAVIER WEIGHTS PROVIDE ADDITIONAL DURABILITY AND ACCENTUATED FADES OVER TIME.
16-20 OUNCES // SUPER HEAVY WEIGHT DENIM
MUCH HEAVIER THAN THE TYPICAL PAIR OF JEANS. DENIM IN THIS CATEGORY WILL BE STARCHY, RIGID, AND EVEN UNCOMFORTABLE WHEN FIRST WORN. THE BEAUTY OF DENIM IN THIS CATEGORY MAY NOT BE RECOGNIZED UNTIL WEEKS OR MONTHS INTO THE WEARING EXPERIENCE.
>20 OUNCES // MONSTER WEIGHT DENIM
HEAVY AS FUCK! CAPABLE OF STANDING UP ON THEIR OWN. SLIGHTLY OUTSIDE THE RANGE OF OUR RECOMMENDATION. ONLY THE DENIM OF THIS CATEGORY CAN CREATE SUCH UNIQUE FADES AND WEAR PATTERNS OVER TIME.

                OUR JEANS ARE AVAILABLE IN THREE DISTINCT FIT PROFILES. EACH FIT PROFILE IS DESIGNED TO ACCOMMODATE DIFFERENT BODY TYPES AND STYLE PREFERENCES.
            
TYPE-555 FIT
OUR ORIGINAL CLASSIC FIT JEAN. WE DEFINE THE 555 FIT PROFILE AS "UNIVERSAL" AND FOR THOSE LOOKING FOR A FAMILIAR "501-ESQUE" FIT. FEATURING A MEDIUM RISE, ROOMY THIGH, AND STRAIGHT LEG SILHOUETTE.
TYPE-550 FIT
OUR ORIGINAL SLIM/STRAIGHT FIT JEAN. MODELED AFTER THE "RIDER" SERIES FROM LEE. THE 550 IS FOR THOSE LOOKING FOR A LOWER RISE, SLIMMER THIGH, AND TAPERED LEG SILHOUETTE. WE DO NOT CATEGORIZE THIS FIT AS "SKINNY" ALTHOUGH IT IS OUR SLIMMEST FIT PROFILE.
TYPE-560 FIT
OUR ORIGINAL LOOSE FIT JEAN. THE 560 FIT IS MODELED AFTER THE INDUSTRIAL WORKWEAR STYLE OF A CARHARTT WORK PANT. FEATURING A HIGHER RISE, EXTRA ROOMY THIGH & SEAT, AND AN EXTENDED LEG OPENING. THIS IS OUR BAGGIEST FIT PROFILE.

                UNDERSTANDING DENIM WEAVE CONSTRUCTION HELPS YOU APPRECIATE THE CRAFTSMANSHIP AND CHARACTERISTICS OF YOUR DENIM. DIFFERENT WEAVES CREATE UNIQUE TEXTURES, DURABILITY, AND FADE PATTERNS.
            
TWILL WEAVE
THE RESULT OF A WEFT YARN (WHITE) PASSING OVER A WARP YARN (INDIGO) AND THEN BACK UNDER 2 OR 3 INDIGO WARP YARNS. THIS WEAVE RESULTS IN A DIAGONAL TWILL PATTERN.
3x1 TWILL WEAVE
THE MOST COMMON WEAVE CONSTRUCTION. THREE WARP YARNS FOR EACH WEFT YARN. THE STURDIEST TWILL WEAVE.
2x1 TWILL WEAVE
COMMONLY USED FOR SUMMER DENIM FABRICS. TWO WARP YARNS FOR EACH WEFT YARN. LIGHTER THAN 3x1 WEAVES.
RIGHT HAND VS LEFT HAND TWILL
(RHT) THE TWILL PATTERN RUNS DIAGONALLY FROM THE UPPER RIGHT TO THE LOWER LEFT (MORE COMMON). (LHT) THE TWILL PATTERN RUNS DIAGONALLY FROM THE UPPER LEFT TO THE LOWER RIGHT (MADE POPULAR BY LEE JEANS).
PLAIN WEAVE
ALSO KNOWN AS CANVAS OR DUCK CANVAS (THICKER). YARNS ARE TIGHTLY WOVEN IN A 1x1 WEAVE CONSTRUCTION.
BROKEN TWILL
A ZIGZAG WEAVE PATTERN. FIRST USED BY WRANGLER IN 1964 TO REDUCE THE NATURAL TWIST OF TWILL WEAVES.
SLUB
UNEVEN YARNS WITH IRREGULARITIES THROUGHOUT. SLUB IS OFTEN MORE TEXTURED & RESULTS IN UNIQUE FADES OVER TIME.

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